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Conducting Online Ethnographies during the COVID-19 Pandemic

Conducting Online Ethnographies during the COVID-19 Pandemic
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Conducting Online Ethnographies during the COVID-19 Pandemic

Field Research in Communication-Virtual Ethnography is a communications course aimed at instructing students on how to complete online ethnography methodology. This case study profiles how to develop curricula, ethical plans, and sample projects for students to learn how to use online technology tools to do better ethnographic research.

Member Institution

Howard University

Case Study Lead(s)

Wei Sun, Ph.D.

Project

Field Research in Communication

Executive Summary

Field Research in Communication is a graduate-level communications course aimed at instructing students on how to conduct virtual ethnography using technology as a primary methodological instrument. To better understand the online environment and produce meaningful ethnographies, students use technical tools to collect and analyze data in the field. Field research, which is traditionally a real-time, “on-the-ground” approach, has transitioned online for this course during Fall 2020 semester.